Steve in Golden wrote:Supposedly, BMW motorcycles are selling well, so what's up with these dealers going away?
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Certainly discounters are an issue, but there's another problem. The business model for a modern dealership is not designed to survive on bike sales, or even bikes and service. The really big money is in clothing and accessories - especially clothing. These items have MUCH higher markup than bikes, and even than parts. This new dealership model was established by Harley, and BMW happily jumped on the bandwagon. Harley established the model before web sales were a real problem for dealers, but BMW managed to make the shift just about as web sales began to become an issue. So, the expensive new "boutique" sites with their very high overhead are designed to fail if all they sell is motorcycles. Modern Harley dealerships have taken this model to an extreme, where I have seen a number of dealerships where as little as 10% of the floor was for bikes, 10% for parts and service, and 80% was simply a clothing store.Chuey wrote:What I see is that there have been business that operate on some pretty sketchy principles. If it involves "leveraging" and it doesn't involve an actual lever, then I think they are in trouble right now.
It seems that there is a general profit margin that business has had to operate under for many years. There are going to be those who try to undercut the normal profit margins and when they do, you won't hear people wondering about how or why that works. Well, it usually doesn't work for long. There probably are exceptions. In the long run, though, I'll try to do most of my new part purchasing from established dealers. That means I'll usually pay full price. Usually, that works out in the long run. Lots of people get to eat when that system is kept intact. That's just my outlook on the subject of discounters.
Chuey
Now, take that dealership that has invested all that extra money in clothing and square footage, combine a slow economy where people are buying far fewer "extras" with a world where all clothing and other accessories can now be bought on the web at a great discount, and you have a world where a dealer can successfully sell motorcycles right into bankruptcy.